So I've been in this situation a couple of times and I know this is kind of my default answer, BUT ANYWAY!!!: possibly something to encourage his creativity? I've given stuff like that to people who I know would use and appreciate it right away, but I've also tried this on folks like the person you're describing and I've... occasionally, anyway... seen some results. With someone whose main drive is "consume media, end of story," I often try to act extra hyped to see what they'll make. So, you know, giving some cheap paints and then saying "please just show me the finished picture! I'd love to see what you come up with! :DDDDD", or a journal and say "I'm eager to see the first draft of that novel you always wanted to write! ^_^", things like that. Sometimes this works and they'll actually try to express themselves through a story or a picture, other times it just has more and more dust on it every time I see it. I admit I'm biased because I'm just really interested in seeing what people can come up with out of their own heads, so maybe I'm being too generous here and this guy will in no way make the attempt. But just throwing it out there!
Alternate kind-of-jokey-but-maybe-not answer: um....... a fedora??