I definitely think the people making it are doing it for the money. "I can quit my job and do this full time" for an amount of money they very obviously can't is very suspect, and there seems to be a lot of very low effort content mixed with obvious crazy fetish shit that's almost certainly fan generated.
I feel like this is an Occam's razor thing, the reason it doesn't seem to work like an enjoyable RPG should is because it isn't made to. It just doesn't seem like people are playing it? There's the session transcript on their website but every other discussion I can find (not many) is entirely based on the fluff and rulebooks with no mention of running a campaign. I found a roll20 listing which generated no interest and suggested it as a play by post. I think they're mostly just jerking off to the documentation, or at best just doing a little bit at a time, so they're never actually engaging with it outside the veil of horny brain fog (an experience which is not unique to furry RPGs).
