On a lighter note to my post in the 'strategic jargon' thread, because it doesn't deserve to be derailed by my light-hearted fantasy-elaborations: I often amuse myself by trying to figure out what kind of villainous entity various large companies would be.
Amazon is absolutely 'death ray evil', like a Bond villain or a Lex Luthor thing where they're just thinly-veiling some evil scheme. Google and Apple are both Deus Ex-esque 'conspiracy cyberpunk' that's ubiquitous and innocent until they flip the 'take over the world' switch. eBay I can't see as anything high-level, but would be complicit in black-market dealings and taken down by some street-level hero like Daredevil. Nintendo is obviously the friendly company targeting kids for some nefarious-but-soft plan in a kid-focused TV show or movie, but that's so clear you wouldn't even have to make any changes.