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According to the Liquid+ founder Alan Lin, who was inspired by the edible pouch selection in Japanese convenience stores, this is deliberate. Concerns like colon cancer or slow digestion may “seem impossible to you if you’re 20 or 25,” he said, but millennials, the product’s target market, are old enough to take their health seriously.Mr. Lin grabs their attention through digestion-focused posts on TikTok and Instagram, like a recent “What I Eat in the Day” video in which he breakfasts on a Liquid Salad and a shot of Frank’s Red Hot, or his latest ditty on “fart-maxxing.” (He goes by the nickname “Fiber Daddy” online.) Conversely, the Liquid+ website features lithe models in neutral athleisure raising pouches of Mr. Lin’s special blend to glossed lips.
