I once spent $14 on a bottle of Antipodes water from a restaurant - and yes, I'm as mad about that as anyone should be.
Also the 420 (not the fun kind) brand of water has in its product description - "Every drop of water has taken generations to filter through the surrounding landscape. That means the water you hold in your hand today actually fell onto the top of a mountain when your great, great grandmother was the same age as you are now. Which is a fabulous story to tell someone you're trying to pick up in a bar. " - so presumably the intern writing that copy has never picked up anyone in a bar.