Thanks for your kind reply. My team has circled the wagons on your questions and formulated a project plan that should simplify things from your perspective. To address:
1) You are correct, and I'm fully qualified to do the job.
2) Doubly correct. The HR person who wrote this is used to writing engineering blurbs, and so it reads like one but hastily adjusted for the business side of the house.
3) You have to be a motivated self-starter who thrives in a team-environment, a hunter who is always looking for the close, something something entrepreneurial spirit, something else fast paced environment.